Ice Cream and Art Worlds collide in New York
The Art and Ice cream worlds have collided in a unique New York collab called OPAQUE. Australian Artist CJ Hendry and Jeni’s Splendid Ice Creams have combined to make a limited-edition, all-black ice cream flavour – “Layers deep, velvety smooth, wildly delicious”
The collab saw a three-day pop-up in a completely monochromatic SoHo, NY store. Jeni’s showcased their black flavour made with black cocoa, espresso fudge, and balsamic cherry. Both collaborators push it creatively. Jeni’s with unconventional flavours such as everything bagel and brambleberry crisp and CJ through her hyper realistic drawings and immersive experiences.
The concept behind OPAQUE is to remove colour, to push customers to think and rely on their other senses. Some great customer reactions were shared on insta, with some great views inside the pop up here. OPAQUE available for $12USD by the pint.